|Good packaging has never transformed a bad product into a good one, but bad packaging can transform a good product into a bad one.|
Eco-design optimizes packaging in a way that minimizes the total environmental impact of a product/packaging combination.
An optimal packaging must therefore be identified. That is, packaging that offers sufficient product protection, while also minimizing the environmental impact of the product/packaging combination. The ecological impact related to the manufacturing of a product in the broad sense (cultivation, breeding, assembly, etc.) is generally much greater than that of its packaging. In the case of food products, the packaging only accounts for 5% of the CO2 emissions generated by the product/packaging combination. Therefore, any new production of a damaged or wasted product has much greater environmental consequences than the presence of adequate or slightly excessive packaging (add a link to the food waste page).
Only when the integrity of the product is ensured, can the packaging be optimized in order to reduce its impact and/or the impact of its contents on the environment.